In a constantly changing world getting your products or service to the right consumers is increasingly becoming a challenge, but at the same a massive opportunity. But that is all changing constantly, so a channel mix that was right just a few years ago, is probably...
Inspiring story from Seabrook Crisps , Kevin Butterworth, Marketing and International Sales Director at the EXPORTING IS GREAT International marketing masterclass He highlighted the key factors in the Export success of Seabrook Crisps: Board level...
This is a really in interesting category spanning from the basic commodity range to top premium selections. The category have brands that have existed 100+ years and many newcomers that as the first beat the trend bugs such as adding chilli, salty liquirice (very...
It is often easy to forget to keep track of what is happening out there in the markets you are serving. You have targets to reach, spreadsheets to finish, worries over complacent distributors, etc. You cannot visit all your markets every month but when serving...
Strategic partnerships can help accelerate your international presence In the midst of the discussions among organisations wishing to grow overseas whether to go via a local agent/distributor or direct using strategic partnerships are often overlooked. For Western...
