Some businesses view export activities as mechanical processes which are ‘happening out there’ and which has little to do with the vision and outlook within their business. Decide on the market; select a good partner, get the logistics right and you are home and dry...
Exporter’s Marketing Masterclass Date: 17 Oct 2012 Time: 8:30 AM – 12:00 PM The Exporter’s Marketing Masterclass will provide essential information and advice on how to successfully market your business to overseas markets. Key issues to be covered include: •...
We are all too familiar with the standard approach to market research for potential export markets: it can be done in-house or by a research company. The outlined and well published standard approach: Screen potential markets based on available market data and...
The world IS your oyster! We believe that most companies can benefit greatly from a more international outlook and from taking a serious look at how to develop their export. Too many businesses seem to be almost scared of exporting, often held back by internal myths...
Some of the Export Myths: Export has nothing to do with company size – it’s about culture and skills Anywhere in the world business is about: Understand and service the market Engage with and learn from customers Offer a relevant proposition,...
