Lidl shows the way in many other ways than “Just Price” The Retail Gazette reported yesterday that “Just a third of online retailers are seeing a direct business result or spike in customer engagement from using social media channels in their marketing strategy....
There are now more than 1 billion YouTube users, based in 61 countries and spread across 60 languages, watching more than 6 billion hours of video every single month. This represents a massive opportunity for businesses of all sizes and across industries to raise your...
Grow your export by providing great customer service, across the world Show you really care about your customers across the world…you do care, don’t you? Most traditional advice for companies which are looking to start exporting or for businesses already...
Some businesses view export activities as mechanical processes which are ‘happening out there’ and which has little to do with the vision and outlook within their business. Decide on the market; select a good partner, get the logistics right and you are home and dry...
Exporter’s Marketing Masterclass Date: 17 Oct 2012 Time: 8:30 AM – 12:00 PM The Exporter’s Marketing Masterclass will provide essential information and advice on how to successfully market your business to overseas markets. Key issues to be covered include: •...
We are all too familiar with the standard approach to market research for potential export markets: it can be done in-house or by a research company. The outlined and well published standard approach: Screen potential markets based on available market data and...
The world IS your oyster! We believe that most companies can benefit greatly from a more international outlook and from taking a serious look at how to develop their export. Too many businesses seem to be almost scared of exporting, often held back by internal myths...
Some of the Export Myths: Export has nothing to do with company size – it’s about culture and skills Anywhere in the world business is about: Understand and service the market Engage with and learn from customers Offer a relevant proposition,...
How to make your overseas partners stay more loyal Part 1 of 3 Dealing with overseas partners such as distributors or retailers is similar to a long distance relationship. Sometimes, the old saying “out of sight, out of mind” comes true and you lose business in a very...
You have finally cracked it. You’ve convinced that big potential customer or agent from thousands of miles away to come and visit your plant and your offices. Now you have got that huge opportunity to impress the customer with all the technical skills and...
